Gen Z has dominated headlines lately as brands work through how to market to these emerging buyers. But why are we focused so heavily on these new consumers when we’ve barely started feeling comfortable with millennials? Here is why brands need to look at both groups of shoppers to gain brand loyalty.
Mark Bunney is the director of go-to-market strategy for Ingenico Group. Mark’s responsibilities include evaluating current and new markets for growth opportunities with the company’s customers and working with strategic technology partner relationships to offer new solutions across the vertical segments it serves. Mark’s experience spans over 18 years working in sales, marketing and partner ecosystems development roles at POS software, hardware and service technology companies.