Beyond the holiday rush, multichannel retailers can’t afford to be short-sighted, ignoring the paradigm shift in consumer purchasing behavior that will extend long after the pandemic is over. If they aren’t looking at long-term investments to create hybrid customer experiences, they will soon find themselves way behind the pack.
Matthew Carroll is president and CEO of Ignition Commerce, responsible for corporate strategy, product positioning, marketing, business development, and the management of all strategic relationships including technology providers Salesforce Commerce Cloud (formerly Demandware) and Oracle Commerce (formerly ATG). Prior to founding Ignition Commerce in 2007, Carroll was SVP of Business Development for Accretive Commerce, helping develop strategy for general and client-specific business acquisitions and managing new client sales cycles. He has spent his 30+ years of professional life in retail and apparel, the past 20 focused on providing ecommerce solutions, services and infrastructure for retailers and branded manufacturers.