Matthew Lynch
Matthew Lynch is the Head of Industry, Direct-to-Consumer at Firework the leader in livestream commerce. In his role at the helm of Firework’s direct-to-consumer vertical, Matthew spearheads the development of key partnerships with leading D2C brands and retailers. Before joining Firework, Matthew most recently served as Senior Vice President of Digital Shopping Experience for Albertsons Companies. Over his 20-plus-year e-commerce, category and product career, Matthew has spearheaded digital transformation initiatives and e-commerce innovation in various leadership roles across some of the world’s most widely-recognized brands.
It’s impossible to ignore the fact that most if not all fundamental features and characteristics of DTC brands are not just different from Amazon, but diametrically opposed to it. While Amazon takes the word “monolithic” to new extremes, platforms like Shopify thrive by staying low to the ground and expanding outward.