Marketers are wondering what issues they should be considering as metaverse marketing becomes a must have. Five issues to keep top of mind: balancing branding and performance; campaign buying methodologies; developing new metrics; what customer data will look like; and how to build secure experiences.
For more than 20 years, Matt has led global enterprise sales, marketing and business development for marketing technology and data companies. Prior to Habu, he was the Chief Customer Officer of Salesforce’s Consumer Engagement Platform, a role that focused on talking to hundreds of CMOs worldwide to understand their consumer data challenges. Prior to Salesforce, he was Chief Revenue Officer of Krux, where he led the global sales team to an $800MM acquisition by Salesforce.