Over 100 retailers including West Elm and Crate & Barrel are using AR design tools such as Modsy to create 3D replicas for themselves. Aggregators like Wayfair and Overstock have also gotten into the swing of things, ramping up 3D offerings for clients and customers. Here are some tips to tap the power of 3D in retail.
Matt Wisdom is co-founder and CEO of TurboSquid, the world’s leading 3D marketplace, and a member of the Khronos Group industry consortium for 3D. With the aim of making 3D more accessible to more brands, TurboSquid initiatives include 3D asset management platform Kraken, 3D conversion tool StemCell and 3D library PixelSquid.