Maureen Plowman
[email protected] / [email protected]
Maureen leads the development of SmartBear’s strategic narrative to elevate its position as a global leader in the software development and visibility space. Previously, she was VP of Marketing at Alignable. Maureen has spent over two decades building standout brands during startup, acquisition and IPO for companies like Constant Contact and IBM, among others. She played a critical role in the acquisition of Meteorix, a Workday implementation partner by IBM, building a customer-centric brand resulting in the organization being named an Inc. 500 Fastest Growing Company and recognized as a category leader by industry analysts, leading to the strategic sale to IBM.
There are a few branding truths that never go out of style when building a new brand story. The identity of your company and the experience you are providing for your customers and potential customers have never been more important in today’s competitive markets. To help you succeed, here are the top 5 truths about branding.