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Video: Why Personalized Product Recommendations Matter

| MCM staff

A personalized product recommendation on an e-commerce site can be like that candy bar rack at a checkout aisle. If the product is there, and it piques the buyer’s interest, then the items per transaction may grow. Here’s Chip Overstreet, vice president/marketing of MyBuys, demonstrating the use of personalized product recommendations on the Wine Enthusiast e-commerce site.

Steamed at slow shipping

| MCM staff

I Finally Caved in and ordered a product from a DRTV commercial, Mister Steamy. He sounds a lot more exciting than he is: Mister Steamy works with your

Design that takes the cake

| MCM staff

VeryVera VeryVera sells all sorts of foods, from hors d’oeuvres and salads to casseroles and quiches. But its real bread and butter is cake double chocolate

letters/opinion

| MCM staff

We just finished reading Herschell Gordon Lewis’ Annual Best and Worst Copy in the February edition of Multichannel Merchant. Wow this is the first time

Movers and Shakers

| MCM staff

Miles Kimball has promoted Vicki Updike from vice president of marketing to president. The gifts cataloger’s parent company, Blyth, has also named Stan

Choosing a Web CMS

| MCM staff

With a content management system (CMS), you can quickly and easily create and post new content to your Website as needed to execute your online marketing

Tales From the Front

| MCM staff

The husband of a Multichannel Merchant staffer ordered (or so he thought) a jar of Basil & Cabernet vinegar in dipping oil from the Napa Style Website.

BLOGBIT

| MCM staff

This month, Sherry Chiger, the new editor of the E-mail Essentials e-newsletter (and MCM editor ar large), takes to the Big Fat Marketing Blog to dish