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MCM staff
Sales Up at Systemax
Sales at manufacturer/marketer Systemax were up for the fourth quarter and full year ended Dec. 31.
Ten Tips for Curtailing Online Coupon Fraud
With marketing budgets tighter than ever, store-based retailers have been moving from traditional print–newspapers and direct mail–to digital media to drive sales
Staples Sees Sales Tick Up for 4Q, Fiscal ‘09
Fourth-quarter total sales for Framingham, MA-based catalog/retailer Staples increased 4%, to $6.4 billion for the three months ended Jan. 30.
Greener a Factor in DC Site Selection and Design
More companies are prone to putting down greener roots these days, according to a recent survey on facility sustainability from Raleigh, NC-based Tompkins Supply Chain Consortium.
Video: Why Personalized Product Recommendations Matter
A personalized product recommendation on an e-commerce site can be like that candy bar rack at a checkout aisle. If the product is there, and it piques the buyer’s interest, then the items per transaction may grow. Here’s Chip Overstreet, vice president/marketing of MyBuys, demonstrating the use of personalized product recommendations on the Wine Enthusiast e-commerce site.
Steamed at slow shipping
I Finally Caved in and ordered a product from a DRTV commercial, Mister Steamy. He sounds a lot more exciting than he is: Mister Steamy works with your
Movers and Shakers
Miles Kimball has promoted Vicki Updike from vice president of marketing to president. The gifts cataloger’s parent company, Blyth, has also named Stan
Choosing a Web CMS
With a content management system (CMS), you can quickly and easily create and post new content to your Website as needed to execute your online marketing
Tales From the Front
The husband of a Multichannel Merchant staffer ordered (or so he thought) a jar of Basil & Cabernet vinegar in dipping oil from the Napa Style Website.