MCM staff

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Direct Sales Down 27% for Golfsmith

| MCM staff

Third-quarter sales for golf equipment cataloger/retailer Golfsmith decreased 11%, to $90.6 million, down from $101.7 million for the same period last year.

Top 12 Drop-shipping Best Practices

| MCM staff

When executed properly, drop-shipping provides many opportunities to lower your costs and in some cases improve customer service. You need to go into it with well-founded best practices to ensure that both you and your drop-ship partners have the …

Study: Consumers Embrace Merchants With a Social Purpose

| MCM staff

When it comes to buying brands and making a purchase from a merchant, doing good counts. U.S. consumers are spending with companies and brands which have a social purpose, according to the findings of a study conducted by the public relations firm Edelman.

Postal: Don’t Get Mad – Get Involved!

| MCM staff

Those of us actively involved in the American Catalog Mailers Association have heard loud and clear from numerous government officials that the massive rate hike happened because we, the catalog mailers, were not part of the process. We were not in Washington educating both the U.S. Postal Service and the Postal Rate Commission on the nature of our business.

A Quick Social Media Poll

| MCM staff

(LI) How do you use social media for business? (Choose all that apply) To monitor what is being said about me or my company To promote products and services To engage in conversation To create new leads We are not using social media yet To …

A Quick Social Media Usage Poll

| MCM staff

(FB) How do you use social media for business? (Choose all that apply) To monitor what is being said about me or my company To promote products and services To engage in conversation To create new leads We are not using social media yet To …