MCM staff

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Bracing for the critics

| MCM staff

ORTHO TECHNOLOGY While wearing braces is a drag for most adolescents, selling orthodontia products to dental professionals via catalog is fraught with

Taking an ax to paper costs

| MCM staff

If you’re struggling to find ways to cut costs, don’t overlook the paper on which your catalog is printed. After all, paper may be the most expensive

Unsung merchants

| MCM staff

WHEN I READ THAT a retail icon named Nancy Talbot recently died at 89, I figured she must have had something to do with the women’s apparel cataloger/retailer

Correction

| MCM staff

In the September issue, we stated that Millard Group was the list broker for the Silver-Award winning L.L. Bean’s Direct to Business Holiday 2008 catalog;