MCM staff

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Getting Help From Hosted Contact Center Systems

| MCM staff

Cutting costs and improving customer service are everlasting business goals in any economy. With capital expense budgets shrinking, however, more organizations are adding a third goal to the list: extending the life of their existing contact center infrastructure. In other words, companies want to deliver better service at lower costs using the software and hardware they already own.

Change at the Top for Brookstone

| MCM staff

Gifts and gadgets cataloger/retailer Brookstone announced today that its president/CEO Louis Mancini will be stepping down from his position and from the company’s board of directors on March 4. Mancini, the former CEO of Murray’s Discount Auto Stores, had joined Brookstone in 2006.

Testing Still Essential in Marketing

| MCM staff

Testing is an essential activity in direct marketing, and it can be a fun way to connect with new and existing customers. But what should you test, and how often?