MCM staff
Hunting and camping gear cataloger Gander Mountain announced this week that its president/CEO of the past seven years, Mark Baker, has resigned for a position as president/CEO of lawn care products manufacturer Scotts Miracle-Gro Co.
If you think the print catalog is a dying channel, you better think again. Of 106 merchants polled by the Direct Marketing Association, 62% consider catalogs their primary sales channel. In contrast, only 20% cited the Web and 6% indicated retail.
Second-quarter sales at cataloger/retailer Delia
August was an example of the down economy
When the Word Got Out that Direct Marketing Services Inc. (DMSI) would be sold at a public auction on Aug. 5, not many people even knew the multititle
Many Recent Reports Foretell the Demise of the letter-size booklet, or catalog. These articles have heaped unfair criticism on the U.S. Postal Service
WISTERIA’S REFRESHING TAKE ON OLYMPICS-INSPIRED MERCHANDISE MOST PRODUCTS AND PROMOTIONS INSPIRED BY THE OLYMPIC GAMES are too predictable and patriotic.
Eddie Bauer Holdings has hired Pirkko Karhunen as senior vice president, design. She most recently worked for Aeropostale. The company also hired Carrie
It’s not easy to be the best In fact, it’s quite hard to put forth the effort that goes into flawless catalog creative, seamless Website navigation, unique,