Getting creative
Your catalog creative has to entice people to open the book; it must make the products look their best and inspire customers to buy. So catalog design
MCM staff
Going through sizable changes
Notice anything different? After kicking the idea around for years, we’ve finally taken the plunge and changed from a tabloid to a standard size. We’ve
Back Word
CRUTCHFIELD CARRIES TORCH FOR OLYMPICS The 2008 Summer Olympics are in full swing this month, but one multichannel merchant has already had his Olympic
ACMA forum
The American Catalog Mailers Association held its first National Catalog Advocacy & Strategy Forum in Washington June 26-27, and Multichannel Merchant was there. Here’s a roundup of our coverage
Recipe For Disaster
Most food gifts catalogers are usually giddy with anticipation this time of year as they gear up for the season that typically brings in the lion’s share
Top-10 holiday things to do now
Still trying to prioritize your to-do list to get your site in shape for the holidays? Jamus Driscoll, vice president of marketing of e-commerce systems
Changing channels
Bloomingdale’s announcement in May that it would cease publishing its Bloomingdale’s By Mail catalog and merge that business into its Internet division
Letter to the Editor: MeritDirect Not Part of InfoGroup
MeritDirect CEO Ralph Drybrough recaps the facts regarding the B2B list firm
Second-quarter Sales Hike for PC Mall
Computer reseller PC Mall