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MCM staff
A catalog redo for peanuts
Peanuts are good, and according to the Peanut Institute, good for you. Bertie County Peanuts has been growing and selling peanuts since 1915, so the company
Are Super Bowl ads a score for Salesgenie.com?
Editor’s note: InfoUSA’s Salesgenie.com division took some heat in the media for its less-than-politically correct, low-budget-looking cartoon ads that
My funny Valentine
It’s not easy to get my attention during the week we’re going to press. And closing this issue was particularly challenging, as more and more merchants
backword
Game not on for BN.com A Multichannel Merchant staffer recently ordered the board game Blokus Trigon from BN.com, the Website of bookseller Barnes & Noble.
AND NOW FOR SOMETHING DIFFERENT
If you’re a niche marketer looking for prospects, sometimes you just don’t know where to turn. Big lists and mass media aren’t a viable option. They’re
Fear FACTA
This isn’t a new law. The Fair and Accurate Credit Transactions Act, or FACTA, was passed by Congress in 2003 in an effort to combat identity theft. It
Oh, behave!
In the not-so-recent past, marketers treated e-mail as an electronic version of mass media, blasting the same message to their entire audience. If marketers
Show Time
If it’s your job to select and develop products for catalogs, Websites, or stores, you know that trade shows are a way of life. You might even say that
Movers & shakers
Madison, WI-based gifts and home decor merchant The Guild has appointed Lisa Bayne CEO. Bayne, who has been a member of The Guild’s board since November