While building a good prospect list is a big part of the marketing battle, all your marketing efforts might be wasted if you aren’t following good email marketing best practices or if you’re working with a company that isn’t familiar with these practices.

“It’s not just the quality of the list,” warns John Harrison, senior vice president of product strategy and client services for Yesmail, a subsidiary of InfoUSA. “With good deliverability practices, you can expect good results. Whitelisting and ISP relationships, proactive deactivation, and message frequency are critical to the success of your email marketing activities.”

While building a good prospect list is a big part of the marketing battle, all your marketing efforts might be wasted if you aren’t following good email marketing best practices or if you’re working with a company that isn’t familiar with these practices.

“It’s not just the quality of the list,” warns John Harrison, senior vice president of product strategy and client services for Yesmail, a subsidiary of InfoUSA. “With good deliverability practices, you can expect good results. Whitelisting and ISP relationships, proactive deactivation, and message frequency are critical to the success of your email marketing activities.”

While building a good prospect list is a big part of the marketing battle, all your marketing efforts might be wasted if you aren’t following good email marketing best practices or if you’re working with a company that isn’t familiar with these practices.

“It’s not just the quality of the list,” warns John Harrison, senior vice president of product strategy and client services for Yesmail, a subsidiary of InfoUSA. “With good deliverability practices, you can expect good results. Whitelisting and ISP relationships, proactive deactivation, and message frequency are critical to the success of your email marketing activities.”

To play off the well-known and oft-repeated first sentence from Jane Austen’s novel Pride and Prejudice:”It is a truth universally acknowledged, that any company in possession of goods or services, must be in want of customer.”

Finding customers, often known as prospecting, is a challenge for most businesses, regardless of the industries in which they operate. Whether a company is selling a product as basic as toothpaste or a service complicated as forensic accounting, businesses have…

To play off the well-known and oft-repeated first sentence from Jane Austen’s novel Pride and Prejudice:”It is a truth universally acknowledged, that any company in possession of goods or services, must be in want of customer.”

Finding customers, often known as prospecting, is a challenge for most businesses, regardless of the industries in which they operate. Whether a company is selling a product as basic as toothpaste or a service complicated as forensic accounting, businesses have…

To play off the well-known and oft-repeated first sentence from Jane Austen’s novel Pride and Prejudice:”It is a truth universally acknowledged, that any company in possession of goods or services, must be in want of customer.”

Finding customers, often known as prospecting, is a challenge for most businesses, regardless of the industries in which they operate. Whether a company is selling a product as basic as toothpaste or a service complicated as forensic accounting, businesses have…

Launching new products and services is a complex process