MCM staff
TigerDirect Takes CompUSA
Systemax has entered into agreement to purchase the CompUSA brand, trademarks, and e-commerce business.
Crafting An Efficient Photo Shoot
Photo shoots are time consuming and expensive, so it
Up in smoke
We all know that smoking is bad for us, and that not only should we quit, we should discourage others namely kids from trying cigarettes. To help people
When less equals More
At some point, every marketer has asked this question: If I send more e-mail, can I expect a greater return? Conceptually, more e-mail means more eyeballs,
FUNDAMENTALS OF MERCHANDISING
Product is the lifeblood of your business So when was the last time you put any serious thought into the way you merchandise your catalog, Website, or
TALES FROM THE FRONT
The big delivers A Multichannel Merchant staffer ordered a rug from the Overstock.com Website for the first time on a Saturday night in late November.
Control Freaks
A woman goes online in search of a new blouse. She’s not exactly sure of what she’s looking for, so she asks her sister to shop with her. Her sister thinks
Movers & shakers
Eddie Bauer Holdings has announced three appointments: Marv Toland has been named senior vice president/chief financial officer; Freya R. Brier was appointed
Victoria’s story
When Victoria’s Secret Direct opened a new, state-of-the-art distribution center in August, the women’s apparel merchant no doubt figured it would have