BUT WHAT DOES YOUR INTUITION TELL YOU?
We all know that square-inch analysis is nothing to scoff at. The best multichannel marketing companies are successful because they build their catalogs
MCM staff
Best deal for FAO Schwarz
Upscale toy merchant FAO Schwarz in November acquired Best & Co., a luxury children’s apparel and accessories merchant. Terms of the deal were not disclosed.
A Lowe’s moment
Home improvement retailer Lowe’s certainly started the season on the wrong foot. A holiday catalog the company published last month included the headline
LETTERS
Website design is not about looking pretty I recently was in London attending ECMOD, the U.K.’s version of the Direct Marketing Association’s Annual Conference,
IAC splitting into five companies
IAC/InterActiveCorp, whose properties include HSN and the Cornerstone Brands catalogs, will spin itself off into five separate publicly traded companies.
Movers & shakers
General merchant J.C. Penney Co. has hired Ruby Anik as senior vice president and director of brand marketing. Anik joins J.C. Penney from Best Buy, where
The Layout of the Land
When L.L. Bean began expanding its stores beyond its Freeport, ME-based flagship location, the venerable outdoor gear and apparel cataloger was challenged
New tricks for Old Pueblo
AMY AFRICA Whether we like it or not, users like Websites that have structure. That’s why the most successful e-commerce sites all look the same. Users
back word
Crash, but don’t burn We all know Website crashes happen it’s how you handle them the counts. A Multichannel Merchant reader forwarded us an e-mail from
LISTINGS
New lists National Arbor Day Foundation Give-a-Tree Donors This list of greeting-card buyers had trees planted in national forests in honor of card recipients.