MCM staff

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Subscribe to Multichannel Merchant’s digital edition!

| MCM staff

Multichannel Merchant Magazine is now DIGITAL!Subscribe now for instant access to Multichannel Merchant’s latest issue online Once you’ve filled out the subscription form, you’ll see a link on your screen and in your email to access the current issue. …

New Products

| MCM staff

MailChimp has launched its E-mail Optimizer, an A/B split testing feature. Experian announced the release of its enhanced retail marketing database offering, Totalvue Retail. Equifax has introduced Equifax ValueScore, a list segmentation tool that helps marketers combine prospecting data with a proprietary segmentation model that leverages Equifax

October Sales Roundup

| MCM staff

For the most part, October sales were solid for the publicly traded companies tracked by Multichannel Merchant.

Survey Says: Ready For The Social Researcher?

| MCM staff

According to the “Social Shopping Study 2007” recently completed by the E-tailing group and commissioned by PowerReviews, 65% of respondents were identified as “Social Researchers.” These consumers actively seek out and read customer reviews prior to making a purchase decision always or most of the time.

Movers and Shakers

| MCM staff

Daniel Griesemer, president/chief operating officer of Coldwater Creek, became the company’s CEO on Oct. 30. Griesemer, who retains the role of president and will serve on the company’s board, succeeds Coldwater cofounder/chairman/CEO Dennis Pence, who …