New Products
Software provider Alterian has released two new products for the list industry.
MCM staff
Q&A: How to Adjust Contacts Strategies Based on Cyber Mondays
We sat down with Cam Balzer, vice president of emerging media at DoubleClick Performics, to talk about ways to maximize your contact strategies based on your Cyber Monday results.
September Sales Roundup
September sales results were anything but consistent. Some of the publicly traded companies tracked by Multichannel Merchant rebounded from a difficult August
10 Steps for Better Returns
Whether a returned item was the wrong size or was defective, you need a set of procedures for handling the product once it arrives in your warehouse. Fulfillment pro Curt Barry has a simple 10-step reverse logistics strategy. These tips can help you refurbish returns and get them back on the shelf for sale.
10 Things You Need to Know Before the Merge/Purge Begins
Ken Lane of Hathaway & Lane offers a list of 10 things that all mailers need to know before they send their lists off for merge/purge.
The Fulfillment Doctor on…Cross-border Commerce
Q: I need a local fulfillment operation in Canada to effectively grow my business there. How would I proceed to develop an external fulfillment operation in Canada?
Five Must-Haves to Move Transactional E-mails
According to a new white paper by e-mail marketer ExactTarget, no other message is as personal, relevant, and anticipated as a transactional e-mail. But most merchants have little or no visibility into the performance of transactional e-mails
Libey: Game On With Circulation and Prospecting
Futurist Don Libey, founder of Cherry Hill, NJ-based advisory Libey Inc., predicts a positive outlook for catalogers for then next few quarters
Back Word
Get ready for Beaney World L.L. Bean’s flagship store has long been the biggest draw in Freeport, ME perhaps because it’s been open 24 hours a day, seven