MCM staff
How eBay is Growing its Share of the Marketplace
Scot Wingo, CEO and founder of ChannelAdvisor, sits down with Tim Parry, senior content manager at Multichannel Merchant, at NEMOA directXchange 2013. In this video, Wingo discusses the growth of the eBay marketplace, why merchants should not waste time building mobile apps, and how couch commerce is changing shopping trends.
Making Ecommerce User- and Social-friendly
Ken Burke of MarketLive and Laura Hnatow of Cuddledown talk about some of the ways Cuddledown and other merchants are making their sites more user-friendly and more social. Burke and Hnatow spoke with Tim Parry, senior content manager with Multichannel Merchant, at NEMOA directXxchange in March 2013.
How Digital Catalogs are Changing Ecommerce Behaviors
Ben Choi, co-founder and CEO at Coffee Table, sits down with Tim Parry, senior content manager at Multichannel Merchant, at NEMOA directXchange 2013. In this video, Choi discusses the role catalogs – digital and paper – are playing as ecommerce drivers, the habits of cross-device shoppers, and how insight and data about mobile shoppers can be applied toward the catalog industry.
Webgistix Releases Inventory Placement Products
International leader in ecommerce order fulfillment Webgistix announced this week the unveiling of SmartShip for ecommerce retailers. SmartShip will help make strategic approaches to inventory placement by leveraging Webgistix’s nationwide network of fulfillment centers to offer consumers faster and more economical shipping, according to a press release.
Brown Printing Expands Mobile Solutions through Acquisition of Nellymoser
Brown Printing has acquired Nellymoser, a mobile marketing and technology company. Nellymoser offers both a mobile companion application platform with self-service tools and packaged print-to-digital solutions, which are then, deployed by their customers as cross media campaigns.
Executive Summary: How to Improve your Email Marketing
Merchants face several hurdles with their email marketing campaigns. While several issues revolve around reaching an increasingly mobile audience
Executive Summary: How to Improve your Email Marketing
Merchants face several hurdles with their email marketing campaigns. While several issues revolve around reaching an increasingly mobile audience
The Biggest Social Media Wins and Fails of 2012
As the worldwide social media audience grows, the impact of wins and fails is amplified. Here’s a look at some of the companies who won and failed in social media in 2012.
Abandoned Carts: Who Does it and How Can it Be Stopped
Shopping cart abandonment is a major ecommerce concern, especially when nearly 72% of website visitors add items to their carts but never complete their purchase. In this infographic from SeeWhy, you will learn why customers buy online, why some do not, and you will walk away with key takeaways for significantly reducing the shopping cart abandonment rate within your ecommerce site.