MCM staff
Ben Choi, co-founder and CEO at Coffee Table, sits down with Tim Parry, senior content manager at Multichannel Merchant, at NEMOA directXchange 2013. In this video, Choi discusses the role catalogs – digital and paper – are playing as ecommerce drivers, the habits of cross-device shoppers, and how insight and data about mobile shoppers can be applied toward the catalog industry.
International leader in ecommerce order fulfillment Webgistix announced this week the unveiling of SmartShip for ecommerce retailers. SmartShip will help make strategic approaches to inventory placement by leveraging Webgistix’s nationwide network of fulfillment centers to offer consumers faster and more economical shipping, according to a press release.
Brown Printing has acquired Nellymoser, a mobile marketing and technology company. Nellymoser offers both a mobile companion application platform with self-service tools and packaged print-to-digital solutions, which are then, deployed by their customers as cross media campaigns.
Merchants face several hurdles with their email marketing campaigns. While several issues revolve around reaching an increasingly mobile audience
Merchants face several hurdles with their email marketing campaigns. While several issues revolve around reaching an increasingly mobile audience
As the worldwide social media audience grows, the impact of wins and fails is amplified. Here’s a look at some of the companies who won and failed in social media in 2012.
Shopping cart abandonment is a major ecommerce concern, especially when nearly 72% of website visitors add items to their carts but never complete their purchase. In this infographic from SeeWhy, you will learn why customers buy online, why some do not, and you will walk away with key takeaways for significantly reducing the shopping cart abandonment rate within your ecommerce site.
Kristen Weaver of Shoe Carnival and Angel Morales of SmarterRemarketer talk about email marketing during a break at eTail West 2013. Weaver talks about how Shoe Carnival saw 29% of its email marketing revenues come via retargeting. Morales says that the more things change (targeted email messages), the more things stay the same for email marketers (batch and blast is not dead). He also explains why merchants, at the least, need mobile landing pages to help capture all those consumers checking their email messages on their smartphones.
Scott Cohn of Chinese Laundry talks with Tim Parry of Multichannel Merchant at eTail West 2013. Cohn talks about the issues merchants with bricks-and-mortar locations face when they want to capture their customer’s email address. Not only are there personnel issues to deal with, but legal ramifications as well.
Develop a comprehensive and profitable approach when marketing to your customer after they buy. Understand how consumer behavior has evolved to include multiple devices and shorter attention spans and gain insight into ever-changing consumer behavior while collecting order-related data.