MCM staff
First-Quarter Revenue, Bottom Line Down for Red Envelope
Net revenue for San Francisco-based gifts cataloger Red Envelope (Nasdaq: REDE) decreased 9%, to $24.5 million in the first quarter ended July 1. That
Direct Sales Up 19% at J. Crew
Apparel cataloger/retailer J. Crew had plenty of good news to report from its second quarter ended Aug. 4. The New York-based company
Sour Quarter, Tasty Year For Harry & David
Food gifts mailer Harry & David might have ended its fiscal 2007 on a down note, but results for the year made up for it.
Fourth-quarter net sales at Harry & David Holdings decreased 3.1%, to $62.9 million for the 13 weeks ended June 30. Officials for the Medford, OR-based merchant attributed the slight decrease to fewer catalog and Internet sales from the direct marketing segment, as well as the timing of the Easter holiday, which resulted in more third-quarter sales than fourth quarter.
Sharper Image Sales Slump, Will Close VA DC
Fiscal problems continued to shadow gifts and gadgets cataloger/retailer Sharper Image during the second quarter ended July 31.
Dynamic Resource Group Founders Killed In Auto Accident
The director emeritus of Dynamic Resource Group, Arthur Muselman, 77, and his wife Gloria Muselman, 76, died tragically in a two-car accident in Reiffsburg, IN, on Aug. 30.
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Turbocharge your e-mail campaign
Online customers are constantly leaving behind clues about themselves. It’s up to marketers to put these clues together and use the information to better target customers and improve the effectiveness of e-mail campaigns. Behavioral data can help you do that.Behavioral data is usually a result of actions customers have taken–or not taken–when interacting with your brand through one of its channels. The challenge is turning that information into a true understanding of what your customers need and want. This allows you to send more timely and relevant messages to your existing database, as well as target prospects with the same characteristics.For this special report from Multichannel Merchant, we spoke with several experts to find out how to use behavioral data successfully. Perhaps the most compelling reason to embrace the concept: A study by JupiterResearch revealed that only 13% of marketers are using targeted e-mail campaigns based on a customer’s purchase history or click-stream activity. So any marketer who does take the time to decipher clues and send out targeted e-mails is more likely than the competition to solve the mystery of what customers want-and land the sale.
The Pitfalls of E-mail Marketing
When it comes to e-mail marketing, the biggest mistake is trying to convert a prospect. Merchants should be trying to attract a qualified prospect. What’s the difference?
August Sales Roundup
It was definitely the dog days of summer for most of the publicly traded companies tracked by MULTICHANNEL MERCHANT. With few exceptions, August sales increases were scarce or nonexistent.