MCM staff

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The Red Envelope, please

| MCM staff

In Chinese society, red envelope refers to a monetary gift placed in a red packet because the color symbolizes good luck. That’s where Red Envelope got

Lean, mean merch machine

| MCM staff

What does this mean to you? It’s time to create a leaner, meaner merchandise machine that will not only allow you to make wiser product choices, but also help you develop a more desirable brand. The following four suggestions will help you do both:

LISTINGS

| MCM staff

New lists Gevalia Spanish Continuity Buyers This file includes 48,861 paid Spanish-speaking consumers who responded to a trial delivery offer for coffee

Movers & shakers

| MCM staff

Apparel cataloger/retailer The Talbots has named Trudy F. Sullivan president/CEO. Sullivan had most recently been president of Liz Claiborne; before that

Brookstone Bouncing Back

| MCM staff

Second-quarter net sales for gifts and gadgets cataloger/retailer Brookstone (Nasdaq: BKST), which mails the Hard-to-Find Tools, Gardener

Sales, Income Fizzle for Celebrate Express

| MCM staff

For the fiscal year ended May 31, sales at Celebrate Express slipped 2%, to $85.2 million from $87.0 million. The Kirkland, WA-based party supplies cataloger reported net income of a mere $43,000, compared with $405,000 the previous fiscal year.