Kristen Weaver of Shoe Carnival and Angel Morales of SmarterRemarketer talk about email marketing during a break at eTail West 2013. Weaver talks about how Shoe Carnival saw 29% of its email marketing revenues come via retargeting. Morales says that the more things change (targeted email messages), the more things stay the same for email marketers (batch and blast is not dead). He also explains why merchants, at the least, need mobile landing pages to help capture all those consumers checking their email messages on their smartphones.

Joe Devine of Listrak sits down with Tim Parry of Multichannel Merchant during eTail West 2013. In this video, Devine talks about certain trigger email messaging that seems to be forgotten by email marketers, the need to make ecommerce landing pages ready for consumers on the go, and why batch-and-blast is not dead.