MCM staff

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Deciphering Web Data

| MCM staff

You are sitting on a pile of incredibly useful data. You just don’t know it yet. But if you’re tracking results on your paid search campaign, online display

Safe harbor

| MCM staff

Have you ever hired an illegal alien? Chances are you wouldn’t know it if you did. There are 12 million undocumented immigrants in this country, and many

New LDS Products

| MCM staff

I-Centrix has unveiled a postage optimization service which helps marketers make the most cost-effective use of different postal rate tiers, while increasing response potential of each mailing by adding names from the Abacus Alliance.