Deciphering Web Data
You are sitting on a pile of incredibly useful data. You just don’t know it yet. But if you’re tracking results on your paid search campaign, online display
MCM staff
Safe harbor
Have you ever hired an illegal alien? Chances are you wouldn’t know it if you did. There are 12 million undocumented immigrants in this country, and many
The Talbots Names New Chief
Apparel cataloger/retailer The Talbots (NYSE: TLB) has named Trudy F. Sullivan president/CEO, effective Aug. 6, 2007.
Another Solid Quarter for MSC
Maintenance repair and operations supplies merchant MSC Industrial Direct turned in a solid third quarter.
When Good Customer Service Rules Go Bad
Here are some of the most common customer service rules, when to break them, and alternative best practices to apply instead.
New LDS Products
I-Centrix has unveiled a postage optimization service which helps marketers make the most cost-effective use of different postal rate tiers, while increasing response potential of each mailing by adding names from the Abacus Alliance.
Sharper Image Sales Slide Continues
Fiscal problems continued to plague consumer electronics cataloger/retailer Sharper Image during the first quarter ended April 30.
It’s Final: No Reprieve on Postal Rate Hike
Catalog mailers can kiss any dreams of a postal rake hike reprieve goodbye.
Hanna Andersson Sold, Again
Apparel marketer Kellwood Co. yesterday announced it is acquiring Hanna Andersson Corp.