With the upcoming postal increase, more and more mailers are looking to insert media for cost effective customer acquisition programs. These vehicles go well beyond the typical package inserts and blow-ins to include shared mail, FSIs, and catalog insertion programs. To compete with the increasingly competitive market of not only catalogers but e-tailers and retailers, mailers are realizing that they need to incorporate this medium into their circulation plans.

The myriad offer and order channels used today present multichannel marketers with a growing problem: How to effectively allocate marketing budgets to the promotions and channels that drive demand.