Five Rules for Working with Online Communities
The resurgence of dot.com activity and the emergence of the so-called Web 2.0 mean that online activity has never been more important when it comes to marketing and customer relationship management.
MCM staff
Data Analytics Tools Still Need Good Data, Experienced Analysts
There has been too much investment made trying to come up with new data mining tools rather than focusing on the input and manipulation sides of the problem, according to Jim Wheaton.
Time Life to Discontinue Third-Party Fulfillment Operations with Lillian Vernon
Time Life Music and Books, a former sister company of Lillian Vernon Corp., will discontinue third-party fulfillment operations with the gifts, home decor and toys cataloger effective Aug. 31.
Annual Sales Up 11% for Design Within Reach
Fourth-quarter net sales for San Francisco-based furniture cataloger/retailer Design Within Reach rose 21%, to $50.1 million for the three months ended Dec. 30
Digging for DC Dirt
It’s probably easier for a fulfillment executive to answer the question What are you not concerned about? than to detail his or her primary concerns.
Website Critique: Ward’s Scientific Site Review
Ward’s Natural Science (www.wardsci.com) has been a source for chemistry education products for 144 years, selling items ranging from maps and molecular
Listings
New lists Shoemall During the past 12 months more than 195,000 consumers bought footwear from online merchant Shoemall. Customers, 75% of whom are women,
Backword
Cuddledown in bed with Priscilla Presley Priscilla Presley, best known for her marriage to rock ‘n’ roll king Elvis, has picked bedding cataloger Cuddledown
Catalog Copy: Is Friendly Rhetoric the Right Move?
Repeating a mantra every one of us should be reciting like an every day: We’re deep in the Internet Era, and whether we have become slaves, admirers,
Q&A with Rosanne D’Ausilio, Ph.D.: Training World-Class Service Reps
Rosanne D’Ausilio, Ph. D., is an industrial psychologist and president of Human Technologies Global. She will present The Five Ws of World-Class Customer