MCM staff

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Report: NBTY for Sale

| MCM staff

Manufacturer/marketer NBTY, the parent company of the Puritan’s Pride nutritional supplements catalog, has hired Bear, Stearns & Co. and Bank of America Corp. to advise it on a possible sale, according to reports.

Survey: Peak Times Strain Labor Strategies

| MCM staff

A majority of executives feel that their temporary-labor strategies could improved, according to a recent Supply Chain Consortium survey of 100 top retail/wholesale and consumer goods companies.

The Importance of an Up-to-Date Website

| MCM staff

I have written on many occasions about how the Internet is a much more advanced communications tool than anything which has come before it, including print brochures and catalogs.

Call Evaluations Help Lillian Vernon Get its Upsell Program Down Pat

| MCM staff

For several years contact center agents at cataloger Lillian Vernon spent a portion of every phone call offering promotions or upsells to customers. Some of these offers were for Lillian Vernon products or services, but periodically Lillian Vernon partnered with a third party and offered that company

The Case for a Hosted Contact Center System

| MCM staff

Hosted contact center systems have gained popularity as a more flexible, cost-effective choice than premise-based hardware systems. Comparing the two options, however, is often akin to comparing apples to arugula.