MCM staff

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February Sales Roundup

| MCM staff

For the most part, February warmed up for the publicly traded companies
tracked by MULTICHANNEL MERCHANT. But, some companies, like Sharper Image, suffered a chill.

Show Me The Data: Put A Freshness Date On Your File

| MCM staff

Data never dies; customer records and angry blogs alike will exist on some medium somewhere for a long time. But customer data does age beyond usefulness very quickly. I was involved in an attempt to recover a form of intellectual property recently, a defunct business

New Products and Partnerships

| MCM staff

Integrated Direct Marketing (IDM), a Reston, VA-based data analytic provider, and Chicago-based direct marketing consultancy Wheaton Group announced a partnership to offer data mining services to IDM clients.

Backword

| MCM staff

In-flight institution gets mauled Pretty much everyone has made fun of SkyMall at some point. After all, who hasn’t been stuck on an airplane with nothing