MCM staff
For a long time, finding the most efficient method of storing and retrieving inventory in the warehouse was quite a challenge: SKU data was very difficult to gather and even more difficult to process. Now, however, technology has developed to the point that anyone with the right inventory tracking system and a PC can conduct at least a rudimentary analysis of their products.
Timing is a critical element in business-to-institution (b-to-i) campaigns. In fact, it is so important that choosing when to mail will directly affect how successful you will be.
Annual net income at Merrimack, NH-based PC Connection more than tripled, to $13.8 million for the year ended Dec. 31, 2006.
Direct mail is read by 32% more women ages 25-44 than e-mail advertising, according to the Customer Focus 2007 Direct Mail study conducted by Baltimore-based marketing services provider Vertis Communications
The quarter ended Dec. 31 turned out to be a blockbuster for multichannel gifts marketer 1-800-Flowers.com.
On Jan. 23, four days after making a preliminary offer to buy the remaining shares of Blair it didn’t already own, Appleseed’s Topco, a subsidiary of Golden Gate Capital, entered into a definitive agreement
Lafayette, CO-based co-op list service Abacus launched BuyerPoint, a suite of analytical services designed to improve the decisions retailers make throughout the lifetime of a store such as site evaluation and trade area definition.
Gifts and housewares mailer Miles Kimball Co. will close its Las Vegas contact center on March 16 and move more than 100 jobs to Oshkosh, WI.
If you waited until Thanksgiving to begin promoting your holiday offerings online, you waited about a month too long. According to a study from Oneupweb based on data from more than a million consumers, the online holiday shopping season started in October.