MCM staff
By now, the holidays are in full swing, and so are seasonal sales on your Web site. But this is no time to sit back and watch the revenues accumulate. With the holidays representing 20 percent of annual online sales, it’s crucial to capitalize on every opportunity to maximize conversions and revenues.
Business-to-business mailer Lab Safety Supply has agreed to acquire Professional Inspection Equipment and Construction Book Express.
Aramark’s direct division ended the fiscal year in the red, while J. Jill dragged on Talbots’ bottom line during the third quarter.
Office supplies giant Staples and supplements manufacturer/marketer NBTY had fiscal results worth bragging about. That wasn’t the case for apparel cataloger/retailer Eddie Bauer, however.
In memory of his wife, actress/filmmaker Adrienne Shelly, Andy Ostroy has established a nonprofit foundation. Ostroy is chairman/CEO of list services firm Belardi/Ostroy ALC
In the weeks leading up to Thanksgiving and Black Friday, reporters and editors are flooded with news releases about
On Nov. 13, Golden Gate Capital and Sun Capital agreed to buy Redmond, WA-based cataloger/retailer Eddie Bauer for $614 million, including $328 million in debt.
The average business could be wasting more than $180,000 a year by sending out direct mail that is not relevant or does not reach the intended recipient due to inaccurate data, according to research commissioned by QAS, a Boston-based address management solutions provider.
Lanham, MD-based Pitney Bowes Group 1 Software has launched Customer Data Quality Platform, designed to help businesses and government agencies better manage their customer data.
According to the Abacus 2006 B-to-B Industry Insights Report, small businesses continued to be the largest market sector for business direct marketers, accounting for 81% of 2005 b-to-b direct revenue