LISTINGS
New lists Peachtree Business Products Mailing separate catalogs for property managers, parking professionals, and funeral directors, Peachtree Business
MCM staff
Play nice
At some business-to-business catalogs, if you were to ask a salesperson what he or she thinks of the marketing folks, you might hear that the marketing
back word
Pluto’s plummet inspires Discovery poll The news that Pluto had been demoted from planet to mere dwarf planet by the International Astronomical Union
Going mobile
What marketing medium is smaller and more portable than a catalog yet nearly as sophisticated as a PC? A browser-equipped cell phone. As Americans have
Coping with the seasonal crunch
By now, many of you are beginning to get the first waves of holiday orders. Are you as well prepared as you think you are? It’s not too late to make a
Movers & shakers
Charming Shoppes, a multi-channel apparel merchant based in Bensalem, PA, has promoted Edwin Neumann to senior vice president/chief financial officer,
Getting down to business
As the vice president of logistics for Milwaukee-based multititle business mailer K+K America, Chuck Mathe oversees four distribution centers: In addition
TALES FROM THE FRONT
Wisteria gets wistful A Multichannel Merchant staffer in late July ordered a blue bedding set from the Wisteria Website as part of the Dallas-based home
Entertaining a redo
Selling fine linens and tableware, Gracious Style aims to help consumers entertain with elegance and flair. The Los Angeles-based merchant graciously
NEW WEB CATALOGS
Healthy Kids’ Catalog During a promotional tour earlier this year for her children’s book, It’s Not Your Fault That You’re Overweight, Merilee Kern realized