MCM staff
Most b-to-b marketers appear to spend 90%-95% of their budget on image, awareness, and sales lead generation programs, and only 5%-10% on database marketing. I think this budgeting approach is dead wrong.
Have a new or upgraded product that would benefit LIST AND DATA STRATEGIES readers? E-mail your press releases to Tim Parry at [email protected].
Multititle mailer Delia’s, cataloger/retailer Jos. A. Bank Clothiers, and manufacturer/marketer Cutter & Buck all enjoyed year-over-year sales growth for the quarter
Food and consumer goods manufacturer/marketer Sara Lee Corp. has completed its spin-off of its apparel business.
The Mailers Council, an Arlington, VA-based coalition of mailers and mailing associations, in late August released a research paper detailing the benefits of a standard implementation period when the U.S. Postal Service raises postage rates.
August was yet another difficult month for Sharper Image Corp., as its sales continued to slide, though on a brighter note, the company
Delray Beach, FL-based office supplies merchant Office Depot (NYSE:ODP), announced on Aug. 31 that it has acquired Papirius, a business-to-business supplier of office products and services in Eastern Europe.
MapleLeaf Vitamin Buyers The more than 129,000 health-conscious consumers on this list have purchased vitamin, supplement, or weight-loss products via
S&S celebrates centennial Another month, another catalog anniversary. But this is a big one: Colchester, CT-based arts, crafts, and physical education