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MCM staff
Multichannel Campaigns: Filling in the Gaps in Your Data
Marketing programs must be relevant, timely, and built upon a credible foundation of meaningful information
Focus Your Direct Response Marketing for Lower Costs and Higher Response
The complaint is a common one among companies that depend on direct mail and direct response marketing: “I’m sick of spending a fortune to send out thousands of full-color catalogs and mail pieces only to get a measly 1% response rate. How can I cut costs and find a more practical way to get my target market to respond to my direct mail and catalogs?”
Financial Reports: Williams-Sonoma, Coldwater Creek
Multititle merchant Williams-Sonoma and women’s apparel cataloger/retailer Coldwater Creek both reported second-quarter growth
Behind Celebrate Express’s Decision to “Review Strategic Alternatives”
Bottom-line erosion at Kirkland, WA-based multititle mailer Celebrate Express, the discontinuation of its Storybook Heirlooms catalog and Website, and the hiring of a new CEO are some of the key factors behind the company
Canada Post to Launch Look Book
The catalog division of Toronto-based Canada Post is launching the Look Book, a catalog of catalogs from U.S. and Canadian merchants.
IT Budgets to Grow Over Security Concerns
Marketers are expected to show IT budget and capital expenditure growth in 2006, according to the third annual Retail IT Budgeting Study conducted by the National Retail Federation and AMR Research.
M&A: Contact Center Deal Tops Teleservices
Quadrangle Group and Thomas H. Lee Partners’ $3.3 billion joint buyout of West Corp. (at nine times earnings before interest, taxes, depreciation and amortization) was the largest teleservices transaction during the second quarter of 2006 and accounted for 68% of the sector’s transaction value during the period, according to New York-based investment bank Petsky Prunier, which tracks merger and acquisition activity for marketers as well as market service firms.
Analysis Without Numbers: Perspectives Learned from Sudoku
Sudoku starts very much like marketing analysis: We have some but by no means all the data to solve the problem
Amazon, L.L. Bean Top Survey in Online Satisfaction
San Mateo, CA-based Keynote Systems