MCM staff
There may be as many as 15 or 20 individuals at a company who influence a business-to-business sale. For that reason, the b-to-b marketer must include in his customer and prospect database a rich matrix of influencers.
Mixed second-quarter reports for cataloger/retailers Talbots, Charming Shoppes, and Golfsmith, while the news was disappointing across the board for Eddie Bauer
Both office supplies cataloger/retailer Staples and educational supplies mailer School Specialty had good news to report for the fiscal quarter ended July 29
As part of its organizational restructuring process resulting from its acquisition of the J. Jill Group, apparel cataloger/retailer Talbots said Monday that it would close its Hingham, MA, contact center.
APL Logistics and Con-way Freight have launched OceanGuaranteedSM, a service providing less-than-container-load (LCL) shipments from China to the U.S.
Mallory Alexander International Logistics has opened an office and warehouse facility in Bensenville, IL,
The distribution center of Grafton, VT-based business-to-business cataloger CIC is for sale following CIC’s sale to South Hackensack, NJ-based VCOM International Multimedia Corp
Both BabyUniverse, parent company of cataloger Posh Tots, and cataloger/retailer Dover Saddlery reported bottom-line erosion during the second quarter despite revenue gains.
It seems that we business-to-business marketers too often get caught up in the details of direct marketing rather than concentrating on the things that are most important: the list, the offer, and the results.
Strong sales weren’t enough to prevent a decline in annual income for 1-800-Flowers.com. But J.C. Penney posted a double-digit increase in its second-quarter income.