Top Execs at Williams-Sonoma, Sears Leaving
The CEO of Williams-Sonoma and the vice chairman of Sears Holding Corp. this week announced that they’d be leaving their companies.
MCM staff
Good News from Talbots, Bad News from Aramark
Two very different publicly traded companies have issued very different financial guidance reports.
Making Persona-Based Marketing Work in B-to-B
Persona-based marketing is part Hollywood characterization and part business analytics. It involves constructing a fictional customer
June Sales Roundup
June is the first month of summer, but it remained winter, fiscally speaking, for Sharper Image Corp., as its sales continued to slide. For the other publicly traded companies tracked by MULTICHANNEL MERCHANT, however, June offered brighter results.
Integrating Search and Traditional Marketing
The Boston Red Sox;
Financial Reports: Systemax, MSC
Computer and industrial supplies manufacturer/marketer Systemax grew its annual revenue 10%. Meanwhile, MRO supplier MSC Industrial Direct enjoyed double-digit top- and bottom-line growth for the quarter
B-to-B Marketers: Start the Chatter Now, and Bring in the Sales!
Last month, we discussed five ways business-to-business marketers can use online chat to engage prospects and close deals in
Survey: 48% Plan to Increase Contact Center Spending
According to research from Indianapolis-based American Teleservices Association nearly half of survey respondents planned to increase contact center spending. Among the key findings on spending and investment plans:
The Fulfillment Doctor Pays a House call to…Reverse Logistics
I’ve read about the advantages of reverse logistics. I
Court Denies Ecometry Infringement Suit against PCS
A copyright infringement lawsuit brought by Delray Beach, FL-based Ecometry Corp. against Uniondale, NY-based PCS Software was denied by a Florida court on June 20.