TALES FROM THE FRONT
Swiss Colony helping to carve out career paths Good help is always hard to find, but to make it a little easier, multititle mailer The Swiss Colony is
MCM staff
NEW WEB CATALOGS
DoodleSport When Amy Vansant Brunell bought a Labradoodle, a Labrador/poodle mix, in September, she instantly fell in love. But when she couldn’t find
DOLLARS AND SENSE
Not surprisingly, annual revenue plays a role in how companies monitor SEM campaigns. Fifty-two percent of respondents at companies with annual sales
METHODOLOGY
On May 4, Prism Business Media e-mailed 8,460 subscribers of Multichannel Merchant and Direct, selected on an nth-name basis, an invitation to an online
Benchmarking: shipment vs. delivery
What’s the better benchmark when it comes to shipping the customer’s goods: when the order ships or when the order is delivered? According to a recent
Polishing up
For 133 years, Frederick Duckloe & Bros. has been manufacturing handcrafted Windsor furniture reproductions. While the Portland, PA-based company uses
From partner to rival
Toy manufacturer Hasbro sees the Internet in much the same way many business-to-consumer catalogers regarded it a decade ago: as a new sales opportunity.
WHO’S ON SEARCH?
More than one-third 37% of respondents to our survey said they engage in pay-per-click or pay-per-call advertising. Of those, 78% were business-to-consumer
TIDBITS
Sigma Micro to acquire Quark Commerce Indianapolis-based software provider Sigma Micro agreed to acquire the intellectual property of Quark Commerce software
Movers & shakers
Celebrate Express, a Seattle-based multititle mailer, has named Kevin Green CEO/president. Green was previously executive vice president/chief marketing