Inflation 101
Increasing oil prices, upward wage pressures, higher interest rates, the rising yuan the effects of expanding inflation are impossible to avoid. But what
MCM staff
Movers & shakers
Celebrate Express, a Seattle-based multititle mailer, has named Kevin Green CEO/president. Green was previously executive vice president/chief marketing
WHO’S ON SEARCH?
More than one-third 37% of respondents to our survey said they engage in pay-per-click or pay-per-call advertising. Of those, 78% were business-to-consumer
INHOUSE VS. OUTSOURCE
Managing the various components of an SEM campaign tends to be an inside job, according to survey participants. Of those with SEM campaigns or planning
Doubling down on DCs
By nature Doug Eckrote is not a gambler. Neither is the company he works for. So it’s with a tinge of irony that Vernon Hills, IL-based computer reseller
Targeting Your B-to-B Lead-Generation Efforts
When searching for prospects to buy your products or services, you want to find companies that have a problem for which you have the solution.
DMA Shuffle Adds Two Executive VPs
In a move that adds two layers to the executive ranks of the Direct Marketing Association (DMA), the membership organization on June 30 announced it was adding two executive vice president positions that will report to DMA president/CEO John A. Greco, Jr.
Special Report: Customer Service as a Marketing Tool
Download the full special report Customer Service as a Marketing Tool