MCM staff
What’s the better benchmark when it comes to shipping the customer’s goods? Is it when the order ships or when the order is delivered? It seems not even distribution center managers can agree. According to a recent survey by the Warehousing and Education Research Council (WERC) more distribution center managers measure
Database marketers who develop their contact strategies without adequate information are committing a deadly sin, says Jeff Hassemer, director of product strategy at the data management solutions division of marketing solutions provider Broomfield, CO-based Abacus.
Citing poor sales and years of losses, Kirkland, WA-based Celebrate Express is beginning an
Incentive programs for the warehouse, implemented in a variety of ways, have resulted in striking gains in productivity. These programs have also resulted in other benefits such as increased employee satisfaction.
You wouldn’t think of something as benign as avoiding a left-hand turn could conserve fuel, but Atlanta-based United Parcel Service (UPS) swears by it. In fact, the parcel carrier has technology in its systems that help map this out routes that minimize the number of left turns the driver has to make. According to spokesperson Steve Holmes, avoiding left turns at intersections reduces idling which in turn lowers fuel consumption. “It seems small, but when you multiply it across 88,0000 vehicles making nearly 15 million deliveries every day during the course of a year, it adds up.”
The first of June ushered in the 2006 hurricane season and Florida has already weathered a tropical storm alerts. Hurricanes and other natural disasters can cause chaos, product shortages and suffering when they occur. Supplies are often short in disaster areas, with customers frantically searching for essential items. But the adept use of sophisticated information tools helps marketers and suppliers to moderate the effect of natural disasters by
Despite increase usage of co-op databases and less use of outside lists, many opportunities still exist to generate incremental list revenue: You just have to be a little more creative. Here are two suggestions:
Glen Ellyn, IL-based direct marketing service provider GlaserDirect has introduced B2BPredictor, a profiling and data-enhancement tool for business-to-business marketers. The company says B2BPredictor builds on traditional profiling efforts by measuring …
Fiscal problems continued to plague San Francisco-based cataloger/retailer Sharper Image during the first quarter that ended April 30. Total revenue decreased 26%,