Home Depot buys HDC
Further proof that Home Depot wants to be a major player in the direct-to-consumer home decor market: On April 25 the Atlanta-based retail giant announced
MCM staff
In the store with Girlshop
Previously an online-only merchant of trendy women’s clothing and accessories, Girlshop opened its first store in March 2005 in New York’s Meatpacking
Tiffany Sales, Earnings Up in First Quarter
First-quarter net sales at upscale jewelry and gifts cataloger/retailer Tiffany & Co. rose 6%,
For E-mail Subject Lines, Tell Rather Than Sell
As the sages of Spinal Tap knew, it
Lillian Vernon Corp. Sold
For the second time in three years, Lillian Vernon Corp. has changed hands. Direct Holdings Worldwide, which bought the gifts and housewares cataloger in July 2003,
Database Marketing’s “Playground Problem”
Relying on an incomplete view of your customers is a sure way to doom your database marketing efforts to failure, says Jeff Hassemer, director of product strategy at the data management solutions division of marketing solutions provider Abacus.
Hey, B-to-B Marketers: Online Chat Isn’t Just for B-to-C Anymore
Business-to-business marketers are realizing the benefits of online chat functionality. By integrating chat into their marketing programs, b-to-b companies can improve the chances of converting their best prospects into qualified sales leads. Real-time chat lets organizations sell to people who are ready to buy, accelerating the entire selling process. And instead of cold-calling lists, sales teams can focus valuable time and effort on people exhibiting actual buying behavior.
Here are five easy steps for maximizing the value of chat.
What’s Working in Scheduling
During a roundtable discussion of contact center personnel during the recent National Conference on Operations & Fulfillment (NCOF)–cosponsored by MULTICHANNEL MERCHANT/OPERATIONS + FULFILLMENT