MCM staff
Findings from Silverpop’s “2006 E-mail List Growth Survey” show that 15% of survey respondents are planning to append e-mail addresses to their customer lists, though only 4% of those who have tried the tactic support it.
Evansville, IL-based multichannel e-marketing agency ConsumerBase said it has completed a provisional patent application for the process of matching online-captured data to offline data and packaging them as a single bundle. The yet-to-be-named process takes Internet click-stream data and overlays them onto ConsumerBase’s database of postal information.
San Francisco-based furnishings merchant Design Within Reach has named Ray Brunner CEO. Formerly the cataloger/retailer
Montreal-based online jeweler Ice.com has acquired rival Diamond.com from Odimo.
With its newest spin-off catalog, Multimedia and Networking Solutions, Pittsburgh-based Black Box Corp. targets users of digital signage and other
The first quarter was a solid win for J.C. Penney and Dover Saddlery, but results were mixed for Urban Outfitters and others.
The winners of the 2006 Multichannel Merchant Awards were announced at a special luncheon on May 10 at the Annual Conference for Catalog & Multichannel Merchants (ACCM) in Chicago. Full coverage of the winners will appear in the September issue of MULTICHANNEL MERCHANT magazine…but until then, here’s the list of those who took home Gold and Silver Awards. Congratulations!
A perfect order is typically defined as being delivered on time, complete, damage free, and having the correct invoice. The perfect order is calculated by multiplying the results of each of the four metrics to each other.
Chicago–In a survey conducted by Atlanta-based e-mail services provider Silverpop, e-mail marketers ranked online marketing/search; offline advertising/direct marketing; trade shows; and cross-promotions as the four most successful methods of growing their e-mail lists
Chicago-based database marketing provider Alterian (booth #507) has partnered with Lanham, MD-based database marketing agency Merkle