MCM staff
A customer who purchases from two channels is worth three times as much as a single-channel customer. A customer who purchases from three channels (catalog, Internet, and stores) can yield five to six times the value of a single-channel buyer.
Cranston, RI-based jeweler and decor merchant Ross-Simons has launched two new titles. Last month it mailed Via, which sells fashion-forward jewelry. And this month it introduced Global Treasures
San Francisco-based electronic gifts merchant Sharper Image Corp. (Nasdaq: SHRP) reported lower fourth-quarter and annual earnings amid a slew of fiscal declines for the quarter and fiscal year ended Jan. 31.
A customer who purchases from two channels is worth three times as much as a single-channel customer. A customer who purchases from three channels (catalog, Internet, and stores) can yield five to six times the value of a single-channel buyer. Initiating these strategies will encourage multichannel behavior while driving overall increased company sales:
Sales for New York-based teen apparel and gear merchant Delia
2006 Multichannel Merchant Awards Judges Print Channel Geoff Batrouney, executive vice president, Estee Marketing Group Monique Berger, director of print production, The Territory Ahead John Borta, partner, Real Results Marketing Sandra Cooper, vice …
If it’s a trade show, you can be sure the industry vendors are out in abundance with products and services. This year is no different.
The combined average gross deliverability rate for permission-based e-mails increased from 87% in the third quarter of last year to 89% in the fourth quarter, according to a recent study by Lyris Technologies.
It might be a different month, but the same fiscal woes continued to shadow Sharper Image Corp. But March was a productive month for most of the other publicly traded cataloger/retailers tracked by MULTICHANNEL MERCHANT.
You could call this a sweet deal: 1-800-Flowers.com has signed a definitive agreement to buy Fannie May Confections Brands from Alpine Confections for approximately $85 million in cash.