MCM staff
In his Jan. 31 column, writer Greg Levin argues that call centers lacking balanced, well-designed recognition programs practically guarantee high rates of attrition. Certainly this is true, but as the CEO of an international company specializing in retention programs (www.rideau.com), I’ll argue that there’s more to the equation. Specifically, proper rewards programs also boost financial performance.
Both outdoor gear cataloger/retailer Cabela’s and MRO supplier Interline Brands reported record revenue in 2005 and double-digit income growth
Companies fail at database marketing for a variety of reasons, says Jeff Hassemer, director of product strategy at the data management solutions division of marketing solutions provider Abacus.
Fourth-quarter sales for Victoria
Cataloger/retailer the GolfWorks has agreed to be acquired by rival Golf Galaxy. Eden Prairie, MN-based Golf Galaxy will pay approximately $4 million in cash and 150,000 shares of stocks valued at approximately $4.5 million.
Henry Schein ended 2005 with double-digit sales and income increases. The year wasn’t as kind to OfficeMax, however, while Hanover Direct expects to more than double its annual income despite only a slight uptick in sales.
NCOF Sneak Peak: Communicate to Boost Performance
Endless talk about
Now that the holidays are over and sales analyses have been completed, catalogers are confirming the continued migration of sales to the Internet. As a larger and larger portion of sales is coming from the Internet, what should you do with those buyers? Are they truly
Westlake Village, CA-based Guitar Center (Nasdaq: GTRC) posted a 21.6% increase in direct response net sales, including revenue from the Musician
Consumers didn