MCM staff
The principal drivers of loyalty appear to be value, service, and product quality, while the loyalty program is less important, notes David Shepard, president of Dix Hills, NY-based David Shepard Associates. Looked at another way, a good loyalty program cannot make up for poor service, high prices, or not having a competitive product.
Perhaps to no one
Last week we wrote about relational databases opening up a world of marketing opportunities and ultimately making better use of your database (
The very idea of an e-mail blast to prospects can send shivers up a marketer
Now that the takings from the first post-Thanksgiving weekend have been tallied, the question is: Did the holiday shopping season get off to a good start? The answer depends on whom you ask.
“Teamwork” is a great corporate buzzword, but it’s awfully difficult to put it into practice, and even more so when the team is one that’s cobbled together from many different … Continue Reading →
Dallas-based Sport Supply Group and Collegiate Pacific on Nov. 22 terminated their Sept. 7 merger agreement.
The third quarter was a strong one for apparel cataloger/retailer Coldwater Creek and multititle merchant Alloy. For home furnishings merchant Restoration Hardware it was a mixed bag, which is more than could be said for Sharper Image
Brick-and-mortar retailers have Black Friday
As Black Friday