Honor roll
Pet supplies cataloger Doctors Foster & Smith donated $10,000 in cash to the Red Cross and $100,000 worth of pet food and carriers to the Houston SPCA
MCM staff
back word
Cuddledown gets charitable with cashmere Did you know that October is National Breast Cancer Awareness month? Portland, ME-based bedding cataloger Cuddledown
Promotions Giveth and Taketh Away
Promotional offers can increase response rate and demand per catalog among both the house file and prospect list segments, says Michael Grant of Scarsdale, NY-based catalog consultancy Michael Grant Direct. But the subsequent impact can vary by segment, so be sure to measure the downstream results.
Blyth to Spin Off Wholesale Group
Greenwich, CT-based Blyth is spinning off its wholesale group. The move will better enable the company to focus on its catalog, Internet, and direct selling segments.
Office Depot Settles Government Suit
A week after announcing that it would merge and cease mailing its domestic Viking Office Products catalog, Delray Beach, FL-based office products cataloger/retailer Office Depot said on Sept. 19 that it paid a $4.75 million to settle civil claims by the U.S. government.
Compiled Lists Shaping Up
Compiled lists have been the primary source for marketers including files from such industries as credit card, insurance, retailers, package goods, specialty publications, and automotive mailers, have long been a staple for most mass marketers. These files offer millions of names, highly targeted selects, and lower cost per thousands.
Optimizing House File Buyers
Optimizing your house file can help improve profitability. Jim Coogan, president of Sante Fe, NM-based Catalog Marketing Economics, shows you three techniques for house file optimization.