MCM staff
According to Marketing Services & Technology and Multichannel Marketer Deal Notes, a service of New York-based investment bank Petsky Prunier, 42 transactions involving multichannel marketers took place during the first half of 2005.
Small businesses are more likely than large companies to buy from direct marketers, according to the 2005 Abacus Business-to-Business Industry Insights Report from Broomfield, CO-based marketing services provider Abacus.
Sandra J. Matika, head of the Brokerage Division at Hackensack, NJ-based Mokrynskidirect announced her retirement last week.
According to the Abacus Indicator from Broomfield, CO-based cooperative database provider Abacus, government contacts had the highest average order size and highest spending per contact in business-to-business transactions last year, followed by heavy industry, health, education, finance and insurance, and business and legal, respectively.
Offering promotions to customers can increase orders and revenue, says Bethany Beach, DE-based catalog consultant Steve Lett. Promotional offers to prospects can help build your house file, because they tend to increase response rates. As catalogers try to do what they can to generate more business, promotions are becoming more popular.
Good news all around for women’s apparel merchant Coldwater Creek; mixed results for decor cataloger/retailer Restoration Hardware.
The Electronic Retailing Association yesterday announced that in the first year of its industry self-regulation program, it has tracked 1,730 direct response ads, and that of the 45 cases it found to include potentially false advertising
Yet another strong quarter for Williams-Sonoma–but not so for Brookstone and Blyth
Mailers often overlook circulation details going into the merge/purge. But by working with your service provider before and after the merge/purge process, you can improve response and squeeze extra profits from your mailings. Skeptical? Answer these 31 questions, then check your results says Jim Coogan, president of Sante Fe, NM-based consultancy Catalog Marketing Economics.
Database models tend to be remarkably resistant to nondramatic changes in creative and price, says Jim Wheaton, a principal in Chapel Hill, NC-based Wheaton Consulting Group. Therefore, as long as the fundamentals of your business remain reasonably stable and there is no change in the structure of the source data, models are likely to retain their potency for years.