Most of the country

Most catalogers’ prospecting plans traditionally focused on the catalog itself. New media and changes in shopping habits and preferences, however, are leading marketers to rewrite their prospecting scripts. But that doesn

Circulation managers, like everyone else, are under constant pressure to cut costs without cutting sales. That1s why, says Jim Coogan, president of Sante Fe, NM-based consultancy Catalog Marketing Economics, you need to be fluent in the tradeoffs between cutting circulation and cutting production costs. Often you can trim paper weight in lieu of reducing circ and not affect sales at all.