DMA Catalog Council Changes Name
More traditional catalogers are counting on their Websites to boost sales, and more Internet-only retailers are launching catalogs. These changes in the industry has led the Direct Marketing Association
MCM staff
SEM Top 10: Tame Your Affiliates
Managed wisely, search engine marketing and affiliate programs can coexist peacefully. When the programs are left unchecked, however, many catalogers find themselves competing against their own affiliates, driving up their overall marketing costs, increasing their use of discount offers, decreasing their average margin, and possibly harming their brand.
Six Tips to Get the Most from Your Holiday Buyers
When it comes to your house file, your holiday buyers should be treated differently from nonholiday buyers, according Jim Coogan, president of
Sante Fe, NM-based consultancy Catalog Marketing Economics. Below are seven tactics to help you get the most from these holiday buyers.
Six Tips to Get the Most from Your Holiday Buyers
When it comes to your house file, your holiday buyers should be treated
differently from nonholiday buyers, according Jim Coogan, president of
Sante Fe, NM-based consultancy Catalog Marketing Economics.
Gap Launches Business Apparel Catalog
(Promo) Gap Inc. Business Direct is out with a new corporate apparel catalog targeting small and large companies in search of logo apparel to use as rewards or to outfit staff members.
SEM Top 10: Monitor Brand vs. Nonbrand
One of the most important analyses a retailer can perform is the breakout of brand vs. nonbrand paid-search economics. As you drive your program to its target metric, evaluate its success excluding the effect of the sales and cost associated with sales on your brand.
Financial Reports: Blair, Aviall
Profitability is the name of the game these days at apparel and home products marketer Blair Corp., and Aviall’s direct division helped boost its bottom line
Home Depot Continues Its MRO Push
Further augmenting its push into the $410 billion maintenance, repair, and
operations (MRO) marketplace, Atlanta-based The Home Depot on July 19 agreed to acquire $1.5 billion National Waterworks
Holdings
Strong Second Quarter for CDW
Vernon Hills, IL-based computer reseller CDW Corp. (Nasdaq: CDWC) achieved
record second-quarter results.