Job Outlook Optimistic for Direct Marketers
Direct marketing job seekers, rejoice. Your prospects remain positive,
MCM staff
Co-Registration: An Overlooked Prospecting Tool
Among respondents to the December 2004 Ad:Tech survey by MarketingSherpa, 45% considered response to e-mail campaigns to their house list as
Circulation Outlook: Keep Prospecting
The short-term economic outlook for the catalog industry continues to be reasonably positive through the third quarter, according to Don Libey, cofounder/managing director of Philadelphia- and Cherry Hill, NJ-based investment and advisory firm Libey-Concordia.
SEM Top 10: Bid for Profit, Not Position
Faced with the bid spasms of some of their competitors, marketers may be tempted to measure their success by the most readily visible metric: position on the page. But bidding to position is dangerous
Having Her Say: The Multisource Solution
The rules have certainly changed. In today
The Abacus Indicator: Direct Consumers Buying More Frequently
According to the Abacus Indicator from Bloomfield, CO-based cooperative database provider Abacus Direct, consumer catalog and online sales increased a healthy 10% in 2004. But there wasn
Interline Brands Buys Copperfield
Maintenance, repair, and operations supplier Interline Brands has expanded its heating, ventilation, and air-conditioning business with its purchase this month of Copperfield