Pier 1 Readies Catalog Roll-out
A year after testing a mail order catalog in selected markets, home d
MCM staff
SEM Top 10: Test, Test, Test
Savvy direct marketers understand that ongoing testing is the key to improving results. Done right, paid search advertising lends itself well to this rigor:
Matchbacks Made Simple
Once you begin taking a significant percentage of your orders on the Web you need a simple matchback process to make sure you are allocating Web orders correctly. But is there such a thing as a
A Model Opportunity: Household Models vs. Zip Code Models
The following is an excerpt from the Direct Marketing Association
Words of Wisdom from…The Company Store’s Rebecca Ackerman
Rebecca Ackerman, vice president of marketing for home d
Getting Physical with Geographic Information Systems
Are you adding brick-and-mortar to your click and catalog channels? Are you contemplating the location of your next retail storefront? If so, you
backword
There goes the neighborhood Middleton, WI-based dolls marketer American Girl can’t get a break. Critics have said that the company’s core collection of
It’s in the cards
When at the supermarket near the office buying my breakfast Diet Coke and Daily News this morning, I saw a rotating rack filled with a gaudy assortment
TIDBITS
Happy returns As you gear up for the holidays, here’s a tip on returns handling from May’s Annual Catalog Conference. Use incentives to smooth the process,
viewpoint midsummer makeover
It’s only July, but already most of us are putting together strategies and budgets for next year. And if there’s one lesson we’ve learned in the past