It’s in the cards
When at the supermarket near the office buying my breakfast Diet Coke and Daily News this morning, I saw a rotating rack filled with a gaudy assortment
MCM staff
TIDBITS
Happy returns As you gear up for the holidays, here’s a tip on returns handling from May’s Annual Catalog Conference. Use incentives to smooth the process,
viewpoint midsummer makeover
It’s only July, but already most of us are putting together strategies and budgets for next year. And if there’s one lesson we’ve learned in the past
Movers & shakers
Hampstead, MD-based men’s apparel cataloger/retailer Jos. A. Bank Clothiers promoted James Thorne from vice president/general merchandise manager to senior
backword
There goes the neighborhood Middleton, WI-based dolls marketer American Girl can’t get a break. Critics have said that the company’s core collection of
Back-to-school daze
Although it’s been more than a few years since The Cybercritic’s school days, I still get nostalgic every summer and feel compelled to load up on school
LISTINGS
New lists Prairie Home Companion Catalog A complement to Garrison Keillor’s Prairie Home Companion public-radio show, the Prairie Home Companion Pretty
Brookstone Puts Gardeners Eden Up for Sale
Two months after it agreed to be sold to a consortium of investors, cataloger/retailer Brookstone announced that it was putting its Gardeners Eden title up for sale.
SEM Top 10: Target Your Ad Copy
Targeting your ad copy is a powerful lever: It can raise your ad efficiency by increasing your qualified clicks, so you grow sales in a way that