List Ideas of Merit: Big Opportunities with “Small Markets”
D&B, InfoUSA, and NBD (Experian)
MCM staff
Abacus Indicator: 4Q Response Rates Down
According to the Abacus Indicator, a service of Broomfield, CO-based cooperate database services provider Abacus, the average house file response rate for the fourth quarter of 2004 was 3.62%. That
Before You Create a Seasonal Campaign, Answer These Questions
A multichannel, multiple-impression marketing approach
Winners of the 6th Annual I.Merchant Awards
Winners of the 20th Annual Catalog Awards and 6th Annual I.Merchant Awards were announced during a luncheon at the 22nd Annual Catalog Conference in Orlando on May 25, 2005.
Winners of the 20th Annual Catalog Awards
Winners of the 20th Annual Catalog Awards and 6th Annual I.Merchant Awards
Winners of the 20th Annual Catalog Awards and 6th Annual I.Merchant Awards were announced during a luncheon at the 22nd Annual Catalog Conference in Orlando On May 25, 2005.
School Specialty Sold for $1.5 Billion
Boston-based Bain Capital Partners agreed to buy multititle educational supplier School Specialty for $49 a share, or roughly $1.5 billion in cash. As of Tuesday night, when the deal was announced, School Specialty’s stock was at $39.22 a share.
Winners of the 2005 Annual Catalog Awards
The winners of the 20th Annual Catalog Awards and the Sixth Annual I.Merchant Awards, sponsored by MULTICHANNEL MERCHANT, were announced at a gala luncheon on May 25 at the Annual Catalog Conference….
NM Direct Quarterly Sales Up Despite Absence of Chef’s Catalog
Dallas-based Neiman Marcus Group (NYSE: NMG.A) netted $80 million on sales of $933 million for the quarter ended April 30.
Movers & shakers
San Francisco-based home furnishings cataloger/retailer Design Within Reach appointed Ken La Honta chief financial officer. He was most recently controller
Live it up with lifestyle copy
The old Sears catalog and the Alden catalog and the Montgomery Ward catalog were all things to all people. What these catalogs have in common is that